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System state CHAOS
A bold storefront giving Marathi culture a contemporary digital stage through expressive art direction and a focused buying journey.
- Category
- E-commerce · Marathi streetwear
- Role
- Direction, interface design, and frontend development
- Phase
- CULTURE → COMMERCE
- Stack
- E-commerce · Responsive UI · Performance
- Live
- tarphe.com ↗
Challenge
Translate a distinctive cultural identity into a storefront that remains easy to explore and buy from.
Solution
A high-contrast visual system, editorial product discovery, and a direct mobile-first purchase path.
+42%Conversion rate
99/100Page speed score
2.4xRepeat orders
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BHAIRAVI URJA
